Everbridge Public Warning provides a multi-modal approach to protect populations internationally featuring Location-Based SMS. Leveraging the telco infrastructure, you can anonymously send messages to everyone in an area connected to a cell tower without predefined databases of mobile phone numbers. Everbridge Public Warning is used at a country-wide scale and designed to meet European Electronic Communications Code Directive (EECC Directive), European Union’s General Data Protection Regulation (GDPR), National Disaster Management Plan of India, and other national initiatives around public alerting. It also used by municipalities and companies to warn residents near critical events and to check on the safety of international travelers.
Everbridge Public Warning has been trusted and deployed by more national governments across the world than any other solution, including by Sweden, Singapore, the Netherlands, Iceland, Greece, Cambodia, and the coastal states in India.
Everbridge Public Warning takes advantage of the capabilities native to almost all cell phones and does not require any manual configuration by users or download of applications. It therefore has been documented to reach 90+% of populations in a target geography, versus 50% or less for alternative approaches such as cell broadcast or mobile apps.
Everbridge Public Warning can automatically detect the nationality of a person’s SIM card and then send messages in the appropriate language to improve the effectiveness of communication to visitors and international travelers. When a population at risk needs to be alerted, Everbridge Public Warning is the most reliable way to reach the most people.
Everbridge Public Warning allows you to seamlessly engage in 2-way communication with people to check on whether they are safe and to receive requests for assistance. People can simply respond to SMS messages or polls that you send. This level of engagement makes for a far more robust system for protecting people. The simple and unobtrusive nature of SMS technology, which has a sense of familiarity and reassurance for people can avoid panic during evacuations and other similar situations.
Everbridge Public Warning delivers not just alerting but also insight into population movements. You can see the total number of SIM cards in an area, and by extension the number of people, without any personally identifiable information, connected to a cell power at a specific time and whether they are still there at a later time. This information is available in the system before sending an alert.
By having visibility to the number of people in an area, you can make estimates of crowd sizes for planning purposes and deployment of emergency personnel. This feature also enables you to confirm, for example, whether you have successfully evacuated an area. You can also watch the movement flow of people over time to plan out resources needed along different routes as an event unfolds, or to plan for a future one.
Also, using the location-based group alerting feature, emergency management personnel present in a particular location can be identified and deployed effectively, based on their current location.
… One of the biggest storms in years was bearing down on Odisha … cyclone Fani slammed into Odisha on Friday morning with the force of a major hurricane, packing 120 mile per hour winds … as of early Saturday, only a few deaths had been reported, in what appeared to be an early-warning success story … moved a million people to safety really fast … this is so different from 20 years ago, when a fearsome cyclone blasted into this same area, killing thousands.
--How Do You Save a Million People From a Cyclone? Ask a Poor State in India, New York Times, May 3, 2019. Odisha uses Everbridge Population Warning.
Everbridge Public Warning includes full analytics and reporting so you can measure how many messages were sent in what modalities, deliverability rates, and notification confirmations. You can repeat messages or use different modalities to ensure you reach people.
Everbridge Public Warning offers proven reliability and scale, having served populations from a few thousand to many tens of millions. It is backed by the worldwide platform and resources of Everbridge, Inc., the industry’s only publicly traded (EVBG) company. The Everbridge platform was used to send 3 billion messages in 2018, and the company has more than 800 people across the globe. Everbridge’s R&D department is larger than most companies’ total staff in the critical event management market.
Residents and visitors in Sweden are now able to receive SMS notifications on their mobile phones if they reside within an area where sudden events such as fire, extreme weather or a terror attack occur. All mobile operators in Sweden can now send location-based SMS alerts provided by Everbridge with an “Important Message to the Public” from SOS Alarm, the system operator.read more
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